Are you seeking an effective eCommerce marketing platform and workflow management software to enhance your eCommerce business? Explore the top 9 eCommerce marketing automation platform options designed to optimize your marketing operations, provide valuable analytics, and facilitate integration with third-party systems for improved decision-making in your business.
The process of selecting the appropriate eCommerce marketing platform can seem daunting. Before committing to an eCommerce automation tool, it’s essential to understand your specific needs. Are you looking to track website visitors? Do you need real-time sales alerts? Are you aiming to market upgrades to current customers, gather email addresses, or analyze and segment data to tailor messaging for individual customers?
Knowing your requirements before investing in an eCommerce marketing platform is crucial. It helps you save money, reduce confusion and frustration, and maximize the benefits of your marketing efforts. When considering marketing automation software, you should first determine:
- Your objectives for acquiring new marketing automation software
- What compromises you are willing to make
- The essential features you need in your tool
Once you are clear about your requirements, you can begin exploring the market. Here are some effective strategies for identifying a tool that meets your needs:
- Utilize tag-monitoring plugins like BuiltWith to visit websites similar to yours and discover which automation software they use.
- Consult with professionals who provide other software in your stack to learn about compatible platforms, simplifying the integration process.
- Visit software review sites like G2Crowd and Capterra to assess which software receives the best reviews.
When you’ve chosen a software provider, consider asking the following questions:
- Is there a supportive community for the software?
- What benefits will the platform provide?
- How does its functionality align with your goals?
Finding the ideal eCommerce automation platform in a crowded marketplace can be challenging. To assist you, we have compiled a list of some of the best eCommerce marketing automation software to enhance productivity.
9 Best eCommerce Marketing Platforms
Dotdigital
Founded in 1999, Dotdigital (formerly Dotmailer) has specialized in email-based digital marketing services.
- Pricing: Packages range from $150 to $600 per month, with a 20% discount for non-profits and charities.
- Ease of Use: Known for its simplicity and power, Dotdigital is ideal for those familiar with Email Service Providers like MailChimp.
- Features: Includes training, a Creative Studio, campaign management, strategic services, and custom integrations.
- Recommended for: Email marketing professionals seeking a comprehensive package with robust drag-and-drop capabilities.
MailChimp
MailChimp serves not only as an email marketing tool but also as a comprehensive marketing platform offering CRM, design, and campaign services.
- Pricing: Starts at $9.99/month, scaling up to $299.99/month for premium features.
- Ease of Use: Popular among digital marketers, it offers extensive DIY guides and 24/7 support.
- Features: Covers a broad spectrum from email marketing to site tracking, CRM, audience insights, and more.
- Recommended for: Small to medium businesses and individuals seeking an all-in-one marketing platform.
ActiveCampaign
ActiveCampaign’s pricing reflects its valuable feature set, which is more focused on acquisition than conversion.
- Pricing: Begins at $17/month, varying based on features and contact numbers.
- Ease of Use: Offers a range of DIY guides and courses, making it suitable for those who prefer a hands-on approach.
- Features: Includes email marketing, site, and event tracking, contact and lead scoring, SMS messaging.
- Recommended for: Smaller businesses and entrepreneurs looking for a cost-effective entry-level solution.
HubSpot
HubSpot offers a comprehensive suite of sales, marketing, and CRM solutions designed to expand businesses.
- Pricing: Free for basic features, with premium features costing $2,400 a month.
- Ease of Use: Continuously improves with new features like drag-and-drop email builders.
- Features: Provides extensive tools from calls-to-action to blog analytics and integrated social publishing.
- Recommended for: Digital marketers in search of a powerful, all-in-one solution for advanced marketing automation.
Keap
Formerly known as InfusionSoft, Keap helps free marketers from repetitive tasks, focusing on customer tracking and workflow management.
- Pricing: Starts with a free trial, then prices begin at $79/month.
- Features: Offers analytics/ROI tracking, segmentation, drip campaigns, and more.
- Ease of Use: Users receive proper training upon purchase, though some may need additional sessions due to its vast applications.
- Recommended for: Small businesses, startups, and entrepreneurs ideal for eCommerce marketing.
Rejoiner
Rejoiner provides a ready-made email marketing solution, covering everything from design to strategy and analytics.
- Pricing: Starts at $95/month.
- Features: Focuses on design and strategy, email campaigns, event-triggered emails, and analytics.
- Ease of Use: Highly rated for ease of use and customer service on Capterra.
- Recommended for: eCommerce businesses seeking to outsource their email marketing campaign management.
SharpSpring
SharpSpring excels in lead generation and conversion through behavior-based email, blog building, and dynamic landing pages.
- Pricing: Starts at $1,800, with monthly fees ranging from $450 to $875. Quote-based plans also available.
- Ease of Use: Features easy onboarding and compatibility with over 700 third-party tools.
- Features: Offers behavior-based email automation, daily VisitorID email, smart emails, and dynamic web content.
- Recommended for: Smaller retailers needing powerful analytics and highly customizable content.
Omnisend
As a newcomer in the marketing automation sector, Omnisend supports multi-channel management from a single platform.
- Pricing: Offers a free plan for basic email marketing, with automation starting at $16 per month. Pro Plan adds more channels starting at $99 per month.
- Ease of Use: Features a user-friendly drag-and-drop builder for emails, workflows, forms, and more.
- Features: Includes email marketing, SMS marketing, omnichannel automation workflows, and eCommerce-focused features.
- Recommended for: Marketing experts looking for comprehensive omnichannel automation with ease of use.
Act-On
Act-On is ideal for larger businesses with high turnover, offering customizable marketing automation that integrates sales and marketing.
- Pricing: Offers a free trial, with full version pricing starting at $900/month.
- Ease of Use: Requires practice and testing to fully explore its extensive features, supported by 24/7 help.
- Features: Includes email marketing, lead management, lead scoring, website visitor tracking, and more.
- Recommended for: Businesses with revenues between $10M to $500M.
Conclusion
These top eCommerce marketing platforms and workflow management software options can significantly enhance your marketing efficiency and ROI. When aiming to optimize daily marketing tasks and boost revenue, selecting the right marketing automation tool is crucial. Collaborating with a professional eCommerce marketing automation solution provider can drive superior results for your eCommerce business.