Free Email ROI Calculator

Optimize your email campaign ROI with our email ROI calculator, guiding your future marketing strategies and goals.

Email ROI Calculator

Email ROI Calculator

Metrics Values
Cost per Subscriber -
Total Revenue -
Total Profit -
Revenue per Email -
ROI % -
Sales to Break Even -

An Email ROI (Return on Investment) Calculator is a tool to measure the efficiency of an email marketing campaign. It calculates the return on investment by comparing the revenue from email marketing efforts to the costs associated with them. This tool helps understand how their email campaigns are in terms of generating income relative to the money spent on executing them.

How to Use The Email ROI Calculator

Our email ROI calculator is a powerful tool designed to provide businesses and marketers with critical insights into the profitability and efficiency of their email marketing efforts. Whether you’re in the planning phase of an upcoming campaign or analyzing the performance of a past one, this calculator is your go-to resource for making informed decisions that can significantly impact your marketing strategy and bottom line.

You’ll gain a deeper understanding of the financial outcomes of your campaigns, enabling you to allocate your marketing budget effectively. It’s not about just measuring the success, it’s also about enhancing it by making data-driven decisions on your spending and targeting strategies.


What to Input

Preferred Currency

Select the currency you prefer for calculating your email marketing ROI. Our calculator supports various major currencies, allowing for a tailored analysis that fits your financial ecosystem.

Email Send Volume

Input the total count of subscribers or customers targeted in your email campaign. Adjusting the send volume offers insights into optimal engagement levels and helps forecast the potential returns of varying campaign sizes. Consider adjusting for bounced emails to refine your ROI accuracy.

Cost of Email Marketing Campaign

Determine your investment for each specific campaign. A monthly evaluation of your spending divided by the number of campaigns sent within that period will offer a clear view of individual campaign costs. For instance, a monthly expenditure of $100 for 10 campaigns equates to $10 per campaign.

Total Sales

Enter the gross sales generated from the campaign in question. This figure is crucial for evaluating the direct financial impact of your email marketing efforts.

Your Results

Interpreting Your Results

Cost per Subscriber

This metric reveals the investment cost per subscriber for the specific campaign, calculated by dividing the total campaign cost by the number of targeted subscribers.

Total Revenue

Reflects the gross income derived directly from the campaign, based on the conversion rate and the average value of each conversion.

Total Profit

An estimation of net earnings from the campaign is determined by subtracting the campaign cost from the total revenue generated.

Revenue per Email

Shows the average revenue earned from each email sent, offering insights into the efficiency and profitability of your campaign at a granular level.

ROI Percentage

The critical figure indicates the return on investment for the campaign. A high ROI percentage signifies a high yield on each dollar spent.

Sales to Break Even

Calculates the minimum sales required to cover the costs of the campaign, helping you understand the threshold for profitability.

With these insights, you’re not just tracking performance, you’re setting the stage for unparalleled growth and efficiency in your marketing endeavors.

email roi calculator